Sushizanmai Shatters World Records with 510 Million Yen Bid at 2026 New Year Auction
TOKYO – In a breathtaking display of dedication to the art of sushi, Kiyomura Corp., the parent company of Sushizanmai, has once again secured the top prize at the annual New Year’s auction at Tokyo’s Toyosu Fish Market. On the morning of January 5th, President Kiyoshi Kimura, the legendary “Tuna King,” placed a winning bid of 510.3 million yen ($3.25 million) for a massive 243-kilogram (535-pound) Bluefin Tuna caught off the coast of Oma, Aomori.
Standing before a legendary whole bluefin tuna from Japan.
This historic purchase has officially set a new world record, surpassing all previous benchmarks in the history of the Toyosu auction. The Oma Bluefin, often referred to as the “Black Diamond” of the sea, is prized for its unparalleled quality and fat content. By securing this record-breaking fish, President Kimura continues a long-standing tradition of bringing vitality and “good luck” to the seafood industry and sushi lovers worldwide.
“We wanted to start the year with a bang and provide the best possible tuna to our customers,” said President Kimura following the auction. This victory is not just about the price, but about the commitment to excellence that defines the Sushizanmai brand. This 243kg masterpiece represents the very pinnacle of Japanese seafood, and its record-breaking status has captured headlines across the globe.
